This job was hugely fun from start to finish. It marks an early foray into the world of "branded entertainment." This is a field with no rules at the moment, and so I'm learning quite a bit through doing. I've come to the conclusion that there is a healthy conflict between Entertainment and Advertisement. While many commercials can be genuinely entertaining, we all know that movies and tv shows feels somehow lessened when they are perceived as essentially large scale ads. Although advertising is deeply embedded in tons of network and studio product, this has to be done with finesse so as to not distract the audience. Plus, these movies and shows often have more than one sponsor, plus commerical interruptions in the case of tv. Branded entertainment, however, is almost solely for the internet, and can have a one sponsor/one show ratio. It would seem an inherent conflict of interest that a series conceived as a promotional tool for a corporation could self-consiously free itself from being promotional. But this is in fact the task at hand, and web series like these aspire to success as entertainment products in their own right. Our approach with this series was to take the agency's premise and create an original comedy series with characters that were compelling enough to hold our interest. As soon as we started writing, I was invested in these characters. And Chris, Brian, and Brian brought them to life with alacrity.